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The foundation of Globe International was established in the 1980s, with the founding of Hardcore Enterprises, an Australian-based company specialising in products that appealed to the skateboard and street fashion markets. In 1985, former Australian skateboarding champions Peter and Stephen Hill, along with brother and current Globe International CEO Matt Hill, began Hardcore which would later develop into one of the world's largest skateboard distribution companies. The Hills said they were unsatisfied with the lack of quality skate products they required, and thus they went into business to import US skate products to Australia.