Underground Skate Store

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306 Hibiscus Coast Highway

Orewa

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ethika

Ethika is an American men's and women's underwear company founded in 2001 by Malcolm McCassy, Travis Pastrana, and professional skateboarder Ryan Sheckler. The company is based in San Clemente, CA and has produced a longer fitting boxer brief, which they refer to as "The Staple."

At the end of 2009, Ethika launched an official website and the brand began shipping limited product out of Malcolm’s garage. Over the next few years, brand popularity began to grow among key athletes and influencers because of comfort and all around usage. Product started to be seen on the not only top athletes, but celebrities and musicians. Justin Bieber, Lil Jon, Brody Jenner and numerous others were seen wearing the brand.