Powell-Peralta's impact on skateboarding is unmatched. Founded in 1978, by George Powell and Stacy Peralta, high-quality innovative products are the foundation of Powell-Peralta's success. That is followed closely by a top-notch team, a collection of entertaining skateboard films and iconic skateboard designs by one of the industry's most well known illustrators: Vernon Courtlandt Johnson a.k.a. VCJ. Connect with the roots of 1980s skate culture when you hit the streets, ramp or pool on a classic re-issue or modern shape with an old school twist.