Many skaters assume the performance and quality of skate wheels and bearings are all the same. A wheel is a wheel is a wheel, they might often say. That's not the case: very large differences exist between the raw materials, quality control, manufacturing process, and performance of different wheel or bering brands. Up until now though, a wheel's reputation has been a combination of market hype, market muscle, skater support and word of mouth. BONES WHEELS' popularity is largely a result of superior quality, performance, and durability.